Executive Program In Strategic
Marketing & Sales Management
5 Months/ 50 Hours of Learning
CLASSES ON SUNDAY ( 9 AM - 12.30PM)
INR 60,000 + GST/ 3 EASY EMI
From IIM, Rohtak
Book Counselling Season
WHY TO TAKE SMSM Program
Sales & Marketing Professionals aspiring to take up Senior level roles in the Sales Domain in the Online & Social Media Marketing companies and its strategies, Techno sales Professionals in the Telecom, IT/ITES companies seeking additional skills /Certificates to move up the corporate ladder.Using case based approach, course will develop an understanding of analytical approaches, tools, and techniques used by retailers to plan and execute retail strategy. The aim of this course is to provide a broad overview of strategic sales & marketing management, principles and methods, while exploring some key aspects of retailing. In light of liberalization and globalization of economies, the corporations are gearing for emanating global challenges. It is imperative for players to equip with requisite skills and knowledge pertaining to international economics, markets and emerging opportunities and challenges
5 Months Certificate in Strategic Sales & Marketing Management from IIM Rohtak
Online LIVE lectures through user friendly and easy to use virtual interactive learning platform
Learning methodology includes case discussions, assignments & projects, besides classroom sessions
WHO SHOULD ATTEND
Sales & Marketing Professionals aspiring to take up Senior level roles in the Sales Domain in the Online & Social Media Marketing companies
Techno Sales Executive
Techno sales Professionals in the Telecom
IT/ITES companies seeking additional skills /Certificates to move up the corporate ladder
Prof. Dheeraj P. Sharma
Director, IIM Rohtak
Prof. Sharma has a doctoral degree with a major in marketing and a double minor in psychology and quantitative analysis from Louisiana Tech University. His primary research interests are “relationships” in business domain. He explores relationships in the context of Workforce motivation (different levels of employees in an organization), behavioral channel theory (relationship between channels and organizations), international marketing strategy (cross-cultural relationship such as between brands across national boundaries), personal selling, brand management (relationship between consumers and brands), social media management (Human to Human Relationships), and ethics (Relationship between individual, organization and society). He is a member of who’s who of American professionals. Prof. Sharma is past Associate Editor of the Journal of Marketing Channels. He is past editor of the Academy of Marketing Science proceedings and the Academy of Marketing Science Cultural Perspectives. He is an active member of the Academy of Marketing Science, American Marketing Association, and National Conference of Sales Management.
Dr. S. K. Pandey is a faculty in the Area of Marketing at IIM Rohtak. He did his Ph.D. in Management (in 2006) and M. B. A. (in 2001) from Institute of Business Management, CSJM University Kanpur. He qualified UGC-NET in management in the year 2000 December before completing his M.B.A. Before joining IIM Rohtak, he has served at FORE School of Management, Delhi, Delhi Institute of Advanced Studies, Delhi and Bharati Vidyapeeth’s Institute of Management and Research, Delhi. ”He has over 13 years of teaching experience with more than 9 years of Post Ph.D. experience of teaching PG at the Reader/Assistant Professor level at various institutes”.
Dr. Pandey has published several papers in peer reviewed refereed and ‘ABDC’ ranked international publications like International Journal of Retail and Distribution Management, Journal of Customer Behaviour, Journal of International Consumer Marketing, Journal of Applied Business Research, Journal of Human Values, Global Business Review, Journal of Indian Business Research, International Journal of Indian Culture and Business Management, etc.. He has also presented numerous papers in international and national conferences of repute and also won the Outstanding Paper award in the MMA Spring Conference in 2010 at Chicago
Dr. S.K Pandey
I have enjoyed learning from best professors in this field and was happy to interact with them. This course has enabled me to look my work from different angle.
Mahindra and Mahindra
Dr. Sujita Khemka
DGM-HRM, Hero MotoCorp Ltd
AT&T - Halo PVT Sr. Software engineer
The discussion chat board dialogue is a much awaited sight besides looking at Profs and gives a participant an opportunity to not only put forth his or her point of view but also is a good ground for Profs to raise discussions related to topical theme in discussion. Overall a great learning experience.
The course material was apt and to the point to be completed taking in considerations the time constraints we had. Got tremendous support from Coordinators and Technical support staffs throughout the program. Looking forward to more learning opportunities provided by Tech M education lanes in future.
Why Education Lanes
Interactive Learning Platform
for 5 Month * / 3 Easy EMI
24 Hours Support
Bring Education to your home
**50 Hours of Learning
+ 18 % GST
What Faculty Say's About SMSM
© All Rights Reserved by Education Lanes