Executive Program In Strategic

Marketing & Sales Management

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5 Months/ 50 Hours of Learning

CLASSES ON SUNDAY ( 9 AM - 12.30PM)

INR 60,000 + GST/ 3 EASY EMI

From IIM, Rohtak

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WHY TO TAKE SMSM Program

Sales & Marketing Professionals aspiring to take up Senior level roles in the Sales Domain in the Online & Social Media Marketing companies and its strategies, Techno sales Professionals in the Telecom, IT/ITES companies seeking additional skills /Certificates to move up the corporate ladder.Using case based approach, course will develop an understanding of analytical approaches, tools, and techniques used by retailers to plan and execute retail strategy. The aim of this course is to provide a broad overview of strategic sales & marketing management, principles and methods, while exploring some key aspects of retailing. In light of liberalization and globalization of economies, the corporations are gearing for emanating global challenges. It is imperative for players to equip with requisite skills and knowledge pertaining to international economics, markets and emerging opportunities and challenges

5 Months Certificate in Strategic Sales & Marketing Management from IIM Rohtak

Online LIVE lectures through user friendly and easy to use virtual interactive learning platform

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Learning methodology includes case discussions, assignments & projects, besides classroom sessions

WHO SHOULD ATTEND

01

Professionals

Sales & Marketing Professionals aspiring to take up Senior level roles in the Sales Domain in the Online & Social Media Marketing companies

03

Techno Sales Executive

Techno sales Professionals in the Telecom

02

Future Leaders

IT/ITES companies seeking additional skills /Certificates to move up the corporate ladder

PROGRAM MODULE

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PROGRAM CO-ORDINATOR

Prof. Dheeraj P. Sharma

Director, IIM Rohtak

Prof. Sharma has a doctoral degree with a major in marketing and a double minor in psychology and quantitative analysis from Louisiana Tech University. His primary research interests are “relationships” in business domain. He explores relationships in the context of Workforce motivation (different levels of employees in an organization), behavioral channel theory (relationship between channels and organizations), international marketing strategy (cross-cultural relationship such as between brands across national boundaries), personal selling, brand management (relationship between consumers and brands), social media management (Human to Human Relationships), and ethics (Relationship between individual, organization and society). He is a member of who’s who of American professionals. Prof. Sharma is past Associate Editor of the Journal of Marketing Channels. He is past editor of the Academy of Marketing Science proceedings and the Academy of Marketing Science Cultural Perspectives. He is an active member of the Academy of Marketing Science, American Marketing Association, and National Conference of Sales Management.

FACULTY

Dr. S. K. Pandey is a faculty in the Area of Marketing at IIM Rohtak. He did his Ph.D. in Management (in 2006) and M. B. A. (in 2001) from Institute of Business Management, CSJM University Kanpur. He qualified UGC-NET in management in the year 2000 December before completing his M.B.A. Before joining IIM Rohtak, he has served at FORE School of Management, Delhi, Delhi Institute of Advanced Studies, Delhi and Bharati Vidyapeeth’s Institute of Management and Research, Delhi. ”He has over 13 years of teaching experience with more than 9 years of Post Ph.D. experience of teaching PG at the Reader/Assistant Professor level at various institutes”.

Dr. Pandey has published several papers in peer reviewed refereed and ‘ABDC’ ranked international publications like International Journal of Retail and Distribution Management, Journal of Customer Behaviour, Journal of International Consumer Marketing, Journal of Applied Business Research, Journal of Human Values, Global Business Review, Journal of Indian Business Research, International Journal of Indian Culture and Business Management, etc.. He has also presented numerous papers in international and national conferences of repute and also won the Outstanding Paper award in the MMA Spring Conference in 2010 at Chicago

Dr. S.K Pandey

Dr. Arpita Khare

Dr. Rama Shankar Yadav

Dr. Sumedha Chauhan

Dr. Archit V. Tapar

PEDAGOGY

  • Immersive Learning Using Case analysis, Assignments & projects.
  • Online Live Classes supplemented by Assignments etc & group work.
  • Cases studies given before the class to be solved and discussed in weekend live classes.
  • Assignment & Group Projects for practical application of theory concepts.

FEEDBACK

I have enjoyed learning from best professors in this field and was happy to interact with them. This course has enabled me to look my work from different angle.

Ankush Katailiha

Mahindra and Mahindra

Dr. Sujita Khemka

DGM-HRM, Hero MotoCorp Ltd

Biswajyoti Majumder

AT&T - Halo PVT Sr. Software engineer

The discussion chat board dialogue is a much awaited sight besides looking at Profs and gives a participant an opportunity to not only put forth his or her point of view but also is a good ground for Profs to raise discussions related to topical theme in discussion. Overall a great learning experience.

The course material was apt and to the point to be completed taking in considerations the time constraints we had. Got tremendous support from Coordinators and Technical support staffs throughout the program. Looking forward to more learning opportunities provided by Tech M education lanes in future.

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